If you're part of that group, your gender could become part of the mini-story on your label.ĭuring your research, look outside the wine industry for overarching trends, such as the public's proven willingness to pay a premium for organic farming practices.
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Knowing what's popular right now can help you figure out how to look fresh to all of those consumers who shop for wine by eye.įor example, the trend toward more knowledgeable and open-minded wine drinkers, as mentioned in The Unexpected Wine Trends for 2020, is a driving force behind the importance of telling your story on your label.Īnother important trend is an influx of women winemakers. To successfully reach consumers in a constantly-changing marketplace, you'll want to put your ear to the ground. Get a Pulse on the TrendsĪnother thing you should keep in mind as you focus on your labels is the hot trends. Once you have your story down, connecting with the right buyers will be a rewarding exercise in genuine communication. Or, if there are many decades of tradition behind your wine brand, you'll want to emphasize history in your design. Are you providing wine to adventurous buyers looking for something unique and new? Perhaps you will connect with those responding to an earthy, crafty feel. In the process, refine your understanding of your audience. Reaching your audience is truly an art, so study how other winemakers have accomplished that. That might feel a bit like, say, engraving 78 capital letters on the head of a pin, but although wine labels have precious little real estate, the best ones use words and graphics to amazing effect. Tell Your Storyīefore embarking on label design, you have to know your brand then reduce that to a sentence or two that tells your story. The direction you choose should flow from what feels genuine in conveying your brand identity to the consumer.
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While money spent on professional label design is likely to pay off in higher sales, you'll need to begin by doing some research on - yourself. Your design must be different, but there are many ways to achieve that, e.g., humorously, or by displaying earthy simplicity, or by wowing the eye with unexpected graphics. Fortunately, visual inspiration is only as far away as the internet, with sites such as 30 Eye-Catching Wine Label Designs and How to Design a Wine Label: The Ultimate Guide providing a mind-expanding range of designs to review.Ī survey of 2,000 wine drinkers on cited in a previous post ( 6 Best Practices for Labeling Wine Bottles), clearly indicates label appearance as the most important factor when shopping for wine bottles by appearance, followed by price, wine region, and bottle shape. The primary goal, of course, is to stand out in the crowded visual field of your competitors. Although we will focus on those, there are fundamental design principles that apply to any wine packaging, from that old college favorite - the wine box - to newer single-serving containers such as plastic bottles and aluminum cans. While alternative containers have gained ground for years, the 750-milliliter glass wine bottle is still king of the jungle. Here are some ideas, examples, and resources for wine bottle and wine box label designs, including tips on selecting the right labels and the right equipment. We understand and wish we could do more to help, but what we can do is provide some inspiration and information that will benefit you when business inevitably comes roaring back, propelled by pent-up demand. Many of you are struggling with operational issues as well, keeping personnel safe while responding to changed and canceled orders, and possibly counting on small business relief checks to survive. Nationwide, the restaurant industry is severely crippled by these mandated closures.Īs a small winery or wine supplier, you may or may not be in a position to benefit as consumers turn to subscription-based wine clubs and online stores. While consumption at home is reportedly strong, driving online sales, at the same time bars, taprooms, and wine tasting rooms, and other establishments have been shut down in most states.
For businesses in the wine industry, things can look very different depending on which sector is served. Here are some ideas, examples, and resources for wine bottle and wine box label designs and applications.ĭuring the COVID-19 shutdowns, there have been vast differences in how small businesses are affected.
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